Aturu, P (2021) TRANSLATING THE NEEDS OF LOCAL GHANIAN TAILORS INTO A SOCIAL BUSINESS OPPORTUNITY. Master thesis, Sustainable Entrepreneurship (SE).
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Abstract
The project’s goal was to evaluate how a social entrepreneur could translate a tailor’s challenges into a business opportunity that is economically viable for these professionals. The drivers of the piece of the study are the adverse experiences and encounters with Ghanaian tailors. The socio-economic conditions of these textile professionals do not reflect their levels of expertise. A critical review of the literature supports the existence of the identified problem in West Africa and other regions of this continent. Furthermore, the review provides in-depth knowledge on the approaches that can be adopted to empower sustainable business growth. The research adopts the qualitative research method to gather the opinions, experiences, and thoughts of various stakeholders in the fashion industry. Moreover, the study will adopt an action research method that would evaluate the magnitude of impact that the project creates. According to Clark, Porath, Thiele, and Jobe (2020), action research is a research methodologies’ family whose focal point is to influence change, or the pursuance of action and an understanding of a given research problem simultaneously. The rationale for the adoption of the action research methodology is its efficacy in capturing all the qualitative elements that are manifest in a given research environment. Tailors from West Africa were interviewed to understand the nature of their business and to facilitate the process of creating an exclusive model that would aid in improving their livelihoods. Semi - structured questionnaires were administered to professionals with an in-depth understanding of the fashion industry’s dynamics and the marketing of bespoke and ready-made garments in local and international markets. The outcome of the project is that the study successfully develops an entrepreneurship recommendation that is characterized by intellectual and financial empowerment on tailors in Ghana.
| Item Type: | Thesis (Master) |
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| Name supervisor: | Dawo, H.L.A. |
| Date Deposited: | 16 Sep 2021 08:45 |
| Last Modified: | 16 Sep 2021 08:45 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/82 |
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