Pietka, Natalia (2025) Telling the story of the Hills: How do winemakers in the Prosecco region perceive their role in preserving cultural heritage through wine tourism? Master thesis, Cultural Geography - Sustainable Tourism and Society (STS).
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Abstract
Over the recent years, cultural heritage has emerged as a key driver of the wine tourism industry, offering unique experiences that connect local culture and traditions. This research will examine the connection between cultural heritage and wine tourism in the case of Le Colline del Prosecco di Conegliano e Valdobbiadene, Italy. The region is essential for a case study due to its global significance in wine production, as recognized by its listing on the UNESCO World Heritage List since 2019. The research explores how local winemakers perceive and integrate cultural heritage into wine tourism activities. By applying a qualitative method of in-depth, semi-structured interviews, the study seeks to fill a gap in the existing literature, which tends to overlook winemakers’ perspectives on the topic. Key objectives are to examine winemakers’ perceptions of cultural heritage within wine production, as well as identify ways through which they integrate the cultural heritage dimension into wine tourism. The following research highlights the perspective of winemakers and gives insights into practices that preserve local identity, simultaneously enhancing the value of wine tourism.
| Item Type: | Thesis (Master) |
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| Name supervisor: | Rosenbergova, S. |
| Date Deposited: | 20 Aug 2025 07:30 |
| Last Modified: | 20 Aug 2025 07:30 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/761 |
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