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IBIZA'S WINTER RESIDENTS' PERSPECTIVES ON TOURISM: UNVEILING INSIGHTS THROUGH NETNOGRAPHY

Urlbauer, A.J. (2024) IBIZA'S WINTER RESIDENTS' PERSPECTIVES ON TOURISM: UNVEILING INSIGHTS THROUGH NETNOGRAPHY. Master thesis, Cultural Geography (CG).

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Abstract

Over the years, tourism in Ibiza which has received worldwide fame due to its nightlife, beautiful beaches, and historical places, has been central to the attention of scholars, policymakers, and the populace at large. Previous studies have emphasized the two-faced role of tourism as a positive and a negative aspect in a community. For instance, while it has enhanced the economic turnover and provision of employment opportunities and physical facilities to the island through tourism, it has raised concerns about overcrowding of facilities, pollution of the environment, and commercialization of culture. This paper examines the multilayered aspect of residents’ perception toward tourism in Ibiza, specifically by using Facebook as a social media tool for data extraction. The study employs netnography to analyze social media discussions, and identify patterns trough coding, which capture the voices of residents and their concerns, expectations, and perceptions of tourism in Ibiza. Through the observation of residents’ communication on the Internet first-hand inside information about residents’ perceptions of tourism are provided. In the course of this paper, a critical analysis of varying literature is conducted to explain how tourism started in Ibiza and the change it has undergone over the years. The debate is pointed on how tourism affects the life of residents in the economic, social, cultural, and environmental spheres. The challenges which have intensified in the past years and possible solutions for the benefit of all. The overall conclusions which were drawn can be summarized to present a picture of the degree of complexity within the mass of residents’ sentiments towards the tourism industry. For further research the main suggestion is a better incorporation of residents needs in sustainable tourism development and policy making.

Item Type: Thesis (Master)
Name supervisor: Tomassini, L.
Date Deposited: 30 Aug 2024 12:22
Last Modified: 30 Aug 2024 12:22
URI: https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/560

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