Pirovano, Jacopo (2023) EXPLORING SUSTAINABLE BUSINESS MODEL INNOVATION AND DYNAMIC CAPABILITIES IN THE ELECTRIC YACHTING INDUSTRY: A COMPARATIVE STUDY OF TWO STARTUPS. Master thesis, Sustainable Entrepreneurship (SE).
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Abstract
Dynamic Capabilities (DC) have been the subject of numerous studies, but only a few authors have connected them to environmental sustainability, especially looking at their role in startups. This research aims to fill this gap by analysing the development of DC in the context of Sustainable Business Model Innovation (SBMI) processes in two young companies, Silent Yacht and Natural Yacht. Through a comparative case study, the research addresses how startups in the yachting industry develop and enhance dynamic capabilities to overcome barriers and achieve successful SBMI. Data was collected through six semi-structured interviews with the management of the companies. Findings reveal how DC were constantly developed to support the scale-up of the businesses and to adapt to the market’s developments while also helping overcome barriers towards SBMI and Business model innovation (BMI). Sensing activities were the most important in both case studies, and seizing and transforming were the subsequent steps to utilise the insights previously gathered. The research generates awareness of the role of the underlying activities and skills included in the broad categories of sensing, seizing, and transforming during SBMI and BMI processes in startups, helping practitioners to understand what actions are necessary to handle SBMI and BMI and what barriers they will possibly face during the process.
| Item Type: | Thesis (Master) |
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| Name supervisor: | Jong, G. de and Kaus, J. |
| Date Deposited: | 12 Sep 2023 10:59 |
| Last Modified: | 12 Sep 2023 10:59 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/354 |
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