Karol, Shraddha (2023) OVERCOMING THE BARRIERS IN THE GREENING OF SMALL-SCALE EVENTS. Master thesis, Sustainable Entrepreneurship (SE).
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Abstract
The events sector is a fast-growing industry and has become essential to our lives. The sector is highly resource intensive and, if not appropriately managed, can harm the ecosystem and host communities. Even after introducing various guidelines, frameworks and assessment measures, the industry needs to make more strides towards greening its events. In this study, I have tried to identify the barriers that event management companies face while greening their event and how they can overcome them. This research mainly focuses on small-scale events as they are large in number, are conducted more frequently and are a part of everyone’s professional and personal life. A model for greening events was developed after interviewing six event management companies based in India that only conduct small-scale events sustainably. The results show that the greening barriers of small-scale events are budget constraints, involvement of multiple stakeholders, demand by attendees, hidden costs and client aspirations. A catalyst motivated by intrinsic values can overcome these barriers through adaption, collaboration, education and customisation.
| Item Type: | Thesis (Master) |
|---|---|
| Name supervisor: | Long, T.B. |
| Date Deposited: | 12 Sep 2023 10:37 |
| Last Modified: | 12 Sep 2023 10:37 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/309 |
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