Lijzenga, Chris (2020) OPPORTUNITIES AND CHALLENGES OF CIRCULAR BUSINESS MODEL GROWTH. Master thesis, Sustainable Entrepreneurship (SE).
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Abstract
Circular economy is an important tool in the effort to reduce the impact of humanity on the environment, which involves designing business models and products that aim to keep materials in circulation. There are many different kinds of innovative business models that try to create as much circularity in products as possible, with some opting to try and increase product life spans and others attempting to close resource loops entirely so that no materials go to waste. For circularity to further develop, circular business models need to be analysed to understand how companies can harness the potential of circularity and manage the challenges. This research project accomplishes this by using a qualitative approach to compare and contrast businesses that represent the major business models in the circular fashion industry across Europe and North America. Representatives from companies that operate within circular business models were interviewed and results helped to better understand the unique challenges that each type of circular business model has as well as make recommendations on how to address them. Major findings include the role of third party collaborators in outsourcing parts of the circular model, the role of pricing incentives and the emerging effects of COVID-19 on the industry as a whole.
| Item Type: | Thesis (Master) |
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| Name supervisor: | Faber, N.R. |
| Date Deposited: | 16 Jun 2020 13:10 |
| Last Modified: | 16 Jun 2020 13:10 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/29 |
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