Iovenitti, Elena (2022) CASE STUDY: HOW AN ORGANIZATION CAN ENCOURAGE EMPLOYEES’ PRO-ENVIRONMENTAL BEHAVIORS. Master thesis, Sustainable Entrepreneurship (SE).
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Abstract
Although it appears that employees’ participation in the companies’ green journey toward sustainable development is needed, it is not clear what organizations could do to involve them in this process. This study analyzes the literature on factors influencing the adoption of Pro-environmental behavior and proposes a new framework that divides factors into internal and external to the workplace to highlight the areas of intervention on which an organization can focus to make employees act more pro-environmentally. This study used a qualitative case study as a research design, interviewing seven employees of a Dutch sustainable company that has already implemented some activities to increase the employees’ adoption of pro-environmental behaviors. The results were then compared to the theory and five areas of intervention were highlighted. This thesis contributes to enriching the literature on employees’ PEB. Secondly, it contributes to closing the theory-practice gap in the field of sustainable entrepreneurship by giving a practical perspective and giving practical implications to managers and decision-makers.
| Item Type: | Thesis (Master) |
|---|---|
| Name supervisor: | Rotulo, A. |
| Date Deposited: | 09 Sep 2022 09:23 |
| Last Modified: | 09 Sep 2022 09:23 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/212 |
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