Marijnissen, Marieke (2022) THE BARRIERS AND DRIVERS FOR A STARTUP TO IMPLEMENT A CIRCULAR BUSINESS MODEL. Master thesis, Sustainable Entrepreneurship (SE).
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Abstract
The concept of circular economy is often opted as a possibility to sustainable development, which leads to a decrease in demand of natural resources and energy and their accompanying negative environmental impacts by extending the value of all type of resources. However, research shows that businesses face multiple barriers regarding the transition to a circular business model. Limited research is conducted that evaluates the adoption of circular strategies and CBMI by (sustainable) startups. To address this issue, this paper investigates the barriers and drivers of startups regarding the adaptation of CBM’s with the aim to contribute to a better understanding of the difficulties startups face, and to provide a guideline for the implementation of a CBM for future startups. A qualitative cross-sectional study approach with the use of seven semi-structured interviews is conducted. The results of the study show that concept knowledge, public perspective, price and suppliers all create difficulties for startups to implement a circular business model. However, the intrinsic motivation, the new norm and good network are three strong drivers to pursue a sustainable approach. In addition, it shows that the barriers and drivers not only influence the CBMI, but they also influence each other.
| Item Type: | Thesis (Master) |
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| Name supervisor: | Jong, J.B.M. de and Jong, G. de |
| Date Deposited: | 09 Sep 2022 09:25 |
| Last Modified: | 09 Sep 2022 09:25 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/208 |
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