Scholten, Kobert Christiaan (2022) Young talent as the driving force towards a sustainable future - A case study of SAMEEN. Master thesis, Sustainable Entrepreneurship (SE).
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Abstract
This research aims to identify the institutional forces that drive the market of sustainable consultancy and find out how these forces can be altered to make young talent front runners in the transition to a sustainable future. It builds off the theory of institutional entrepreneurship in which organizations are able to alter institutional forces in a market. A case study is done on SAMEEN, a company that creates sustainable side jobs for students. Eight senior consultants of different companies are interviewed in a semi-structured manner to ensure an in-depth understanding of the forces. Three main institutional forces are found, namely, the influence of the government on the market, the standards in acquiring new business, and the perception on the role of young talent. It furthermore finds that the ability to change, or act on, institutional forces is heavily influenced by how mature a sub-market is. The research concludes with concrete strategies for SAMEEN on how to deal with these forces and institutionalize their business model. This research gives an answer to different calls from the literature for a more strategy-driven analysis of the impact of the macrolevel concepts that are institutional forces on individual businesses.
| Item Type: | Thesis (Master) |
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| Name supervisor: | Jong, G. de |
| Date Deposited: | 09 Sep 2022 10:52 |
| Last Modified: | 09 Sep 2022 10:52 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/182 |
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