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The lingering effect of colonialism on tourists' destination choice: A case of the Indo-European colonial relationship

Grotenboer, Ayla (2022) The lingering effect of colonialism on tourists' destination choice: A case of the Indo-European colonial relationship. Master thesis, Cultural Geography - Tourism Geography and Planning (TGP).

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Abstract

The aim of this research was to identify how the colonial relation between the Netherlands and Indonesia is replicated in how Dutch tourists select and experience Indonesia as their holiday destination. To do so, this research has looked into how Indonesia is marketed by Dutch tour-operators by the means of a textual and visual content analysis, and has identified the motivations and experiences of Dutch tourists that have visited Indonesia by the means of in-depth interviewing combined with photo elicitation. From the tourism media content analysis, it became evident that colonial patterns are in fact still replicated and actual colonial history is at times even used as a marketing tool in itself. From the interviews, it became clear that Dutch tourists often try to replicate these projections of a traditional, rural, poor, welcoming, untouched Indonesia. This representation clearly replicates imperialistic views of the Other and keeps inequality in place: the hermeneutic cycle. The thesis thus concludes that colonial patterns are most certainly still being replicated, even though often unconsciously. Becoming aware of these patterns and the immense influence they have on the relation between tourist and host is vital to break this pattern of inequality. It is therefore recommended that in further research, focus is laid upon identifying how the host gazes upon these concepts and to establish an idea of how they desire to be represented.

Item Type: Thesis (Master)
Name supervisor: Muldoon, M.L.
Date Deposited: 14 Sep 2022 11:54
Last Modified: 14 Sep 2022 11:54
URI: https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/180

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