Shih, Yu-Jhen (2022) How to Use Sustainable Branding as A Unique Selling Point (USP) in a Waste Management Company? – A Case Study of Omrin. Master thesis, Sustainable Entrepreneurship (SE).
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Abstract
Branding and unique selling point (USP) benefits the company in several ways, for example, advances competitiveness, increases the corporate image, and better financial performance. However, scarce literature on sustainable branding in the waste management industry, and using sustainable branding as a USP. This research conducted 7 semi-structured interviews with Omrin’s employees and its customers to figure out how can Omrin use sustainable branding as a USP, and what are the prerequisites of this branding strategy. The result indicates the processes have been executed and can be improved by Omrin while using sustainable branding as a USP in the Sustainable Strategic Branding Management (SSBM) framework.
| Item Type: | Thesis (Master) |
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| Name supervisor: | Faber, N.R. |
| Date Deposited: | 09 Sep 2022 12:35 |
| Last Modified: | 09 Sep 2022 12:35 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/166 |
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