Messiaen, Gilles (2021) DIGITAL DEGROWTH BUSINESS: A HOPE OR A POSSIBILITY? A CASE STUDY OF ECOSIA. Master thesis, Sustainable Entrepreneurship (SE).
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Abstract
The degrowth movement is perceived by many as the best alternative to the current capitalist system from an environmental sustainability viewpoint. However, there is still some ambiguity about degrowth’s perspective on business and most specifically digital businesses. In order to shed light on how digital businesses can approach degrowth, this paper uses Hankammer et al (2021) business degrowth criteria to find out where Ecosia, a search engine that uses the profit made from internet searches to plant trees, fits in the degrowth discourse. By doing so this study links up the concepts of degrowth and digital business that are usually perceived as incompatible.
| Item Type: | Thesis (Master) |
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| Name supervisor: | Faber, N.R. |
| Date Deposited: | 16 Sep 2021 08:45 |
| Last Modified: | 16 Sep 2021 08:45 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/87 |
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