Drewell, Chris (2026) Amateur football clubs and sustainable kit decision-making: An institutional logics perspective. Master thesis, Sustainable Entrepreneurship (SE).
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Abstract
Football kits have a significant negative impact on the environment, yet football clubs are reliant on them for enabling participation in the sport and attracting sponsors and therefore funding. Using the institutional logics perspective (Thornton, Ocasio and Lounsbury, 2012) as an analytical framework, this study explores how institutional logics shape sustainable football kit decision-making at amateur football clubs in Friesland. Eight in-depth interviews with board and clothing committee members of amateur football clubs were conducted, with interview data providing insight into the kit-related decision-making process. The findings identify three institutional logics that shape kit-related sustainability decisions, these were the market, community, and emergent volunteer-oriented organizing logic. Clubs did not face highly competing logics, instead, the market logic dominates much of the decision-making process, followed by the community logic. Sustainability logic was not found to be influential despite some patterns of inherent sustainability behaviour.
| Item Type: | Thesis (Master) |
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| Name supervisor: | Unal, A.B. |
| Date Deposited: | 30 Jun 2026 13:23 |
| Last Modified: | 30 Jun 2026 13:23 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/866 |
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