CORPORATE CERTIFICATIONS: A GUIDE TO ASSIST COMPANIES IN THE DECISION-MAKING PROCESS OF CHOOSING A SUSTAINABILITY CERTIFICATION

Hollander, Carolin (2021) CORPORATE CERTIFICATIONS: A GUIDE TO ASSIST COMPANIES IN THE DECISION-MAKING PROCESS OF CHOOSING A SUSTAINABILITY CERTIFICATION. Master thesis, Sustainable Entrepreneurship (SE).

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Abstract

Due to a higher sensitivity for social and environmental issues globally, it is becoming increas- ingly important for companies to measure their sustainable performance and to communicate it to the outside world. One possible solution for this are sustainability certifications. Therefore, more and more certificates, labels and quality marks are appearing on the market. This variety creates confusion not only among consumers, but also among companies. This study aims at finding a suitable sustainability certification for a company that is confronted with the question of which certification is appropriate. Based on existing literature, the most important relation- ships between certifications, sustainable performance and communication are elaborated. With the help of two focus group meetings the process of their decision making was accompanied, and it was provisionally agreed on two certifications. The results show the drivers, barriers and expectations that should be considered when choosing a new certification. Additional rec- ommendations in the form of a short step by step guide are developed, which will be of help to other companies.

Item Type:	Thesis (Master)
Name supervisor:	Folmer, E.C.
Date Deposited:	16 Sep 2021 08:45
Last Modified:	16 Sep 2021 08:45
URI:	https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/85

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