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INFORMAL EDUCATION AS A WAY TO REDUCE LITTERING BEHAVIOR AMONG CHILDREN IN THE NATURAL AREA OF THE VELUWE

Buckert, Zarina Adelinde (2021) INFORMAL EDUCATION AS A WAY TO REDUCE LITTERING BEHAVIOR AMONG CHILDREN IN THE NATURAL AREA OF THE VELUWE. Bachelor thesis, Global Responsibility & Leadership (GRL).

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Abstract

As a result of inadequate waste disposal by visitors, the deterioration of the environmental quality of natural areas has become a growing worldwide concern. Although growing literature exists on reducing littering behavior among adults, the applicability of these theoretical frameworks on children has not been examined yet. Therefore, this study investigated the effectiveness of an informal educational route on littering behavior among children, by focusing on values, injunctive and descriptive norms and information provision. In a quantitative field experiment, children were randomly assigned to two conditions (examination before or after participation in intervention) and were given a treat. It was then observed what they did with the packaging of this treat, throw it in a trashcan, litter in the environment or put it in their pockets. Significant effects of this intervention on littering behavior were found, while also finding an effect on the children’s choice of treat. The results showed that children were more likely to perform pro-environmental behavior after participating in the intervention. On this basis, interventions that integrate values and descriptive and injunctive norms to reduce littering behavior among children can be further designed and examined. To conclude, existing theoretical frameworks on reducing littering behavior among adults also seem to be effective on the demographic group of children.

Item Type: Thesis (Bachelor)
Name supervisor: Geiger, J.L.
Date Deposited: 16 Sep 2021 08:44
Last Modified: 16 Sep 2021 08:44
URI: https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/79

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