Post, Florian (2021) THE INFLUENCE OF INFORMATION IN THE FORM OF TEXT AND VISUALS ON WATER USAGE IN THE HOME. Bachelor thesis, Global Responsibility & Leadership (GRL).
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Abstract
Water usage in the household is putting pressure on the Dutch Ground-water level. The groundwater level is of great importance to nature as well as to society. Thus, it is important that individuals use water more consciously and sustainably in the home. This study looks into the use of an informational intervention to decrease individuals’ water consumption. This paper tries to answer the question: “How can information in the form of text and visuals decrease the water usage in the home?” This research question was attempted to be answered through an online experiment. Results showed no significant difference between the experiment and control group for water-saving intentions as well as all pro-environmental intentions. Thus, an informational intervention in the form of text and text and visual do not significantly influence these intentions. A positive relationship was found between individual’s biospheric values and water-saving intentions and pro-environmental intentions. Possible reasons for these results are discussed as well as possibilities for additional future research. Keywords: Water-usage, water-saving, values, informational intervention, text and visuals.
| Item Type: | Thesis (Bachelor) |
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| Name supervisor: | Geiger, J.L. |
| Date Deposited: | 16 Sep 2021 08:44 |
| Last Modified: | 16 Sep 2021 08:44 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/78 |
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