Peralta, Alessio (2025) Conceptualizing ‘Consumer Repair Consideration’ Trough Behavioural Theories. Bachelor thesis, Global Responsibility & Leadership (GRL).
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Abstract
Ambitions of governments to scale up the repair sector are necessary for the development of a circular economy and to mitigate environmental degradation. However, literature on consumers’ repair behaviour is scarce and often lacks holistic depth. Therefore, this study aimed to map current issues in the repair landscape by identifying consumers’ repair motivators and barriers. It furthermore aimed to develop a conceptual model on consumers’ repair considerations. We conducted 8 semi-structured interviews, designed with an extensive behavioural framework, and conducted a qualitative thematic analysis. Our findings revealed that attitudes and perceived behavioural control are the most influential in participants’ repair decision. Participants indicated an increase in affordability and practicality is essential to encourage repair. Furthermore, an increase in environmental awareness may strengthen moral intentions but due to the impracticability of the repair system, its effect may be limited. In addition, product characteristics, like quality and remaining life-time, were found to impact consumers’ repair decision significantly. This suggests that policy interventions that contribute to the development of an efficient repair ecosystem may be optimal as a primary strategy to scale up repair in society.
| Item Type: | Thesis (Bachelor) |
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| Name supervisor: | Unal, A.B. |
| Date Deposited: | 05 Aug 2025 11:22 |
| Last Modified: | 06 Aug 2025 08:52 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/748 |
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