Steinherr, Franziska (2025) A case study of Voluntary Employee Green Behavior: The Role of Autonomous Motivation and Organizational Support in Sustainable Practices. Master thesis, Sustainable Entrepreneurship (SE).
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Abstract
This study explores how employees’ autonomous motivation influences their Voluntary Employee Green Behavior (VEGB), particularly the initiative to engage in sustainable practices. The research further examines how organizational support can enhance this motivation. The research addresses two questions: (1) What factors influence autonomous motivation of employees to take initiative to engage in sustainability practices as part of Voluntary Employee Green Behavior (VEGB)? and (2) How do employees perceive the role of organizational support in sustaining and enhancing their autonomous motivations to take initiative to engage in sustainable practices? Semi-structured interviews at a case company revealed that employees’ autonomous motivation to engage in sustainable practices is primarily driven by personal values, perceived meaning, and peer influence. Organizational authenticity and a supportive corporate culture further enhanced motivation. However, barriers such as time constraints, stress, and limited access, particularly for remote workers, often restricted action despite strong internal motivation. Employees perceived organizational support as fragmented. While employee-led initiatives and inclusive activities fostered engagement, inconsistent leadership, unclear communication, and limited structural guidance weakened the overall impact. The findings highlight the importance of value alignment, visible leadership, and practical, inclusive support in sustaining Voluntary Employee Green Behavior.
| Item Type: | Thesis (Master) |
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| Name supervisor: | Unal, A.B. and Kilian, S.K. |
| Date Deposited: | 24 Jul 2025 10:13 |
| Last Modified: | 24 Jul 2025 10:13 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/721 |
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