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EXPLORING ENTREPRENEURIAL MOTIVATIONS BEHIND ADOPTING STEWARD-OWNERSHIP BUSINESS MODELS

Homola, Benedek (2025) EXPLORING ENTREPRENEURIAL MOTIVATIONS BEHIND ADOPTING STEWARD-OWNERSHIP BUSINESS MODELS. Master thesis, Sustainable Entrepreneurship (SE).

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Abstract

This study explored the motivations, values, and beliefs driving entrepreneurs to transition their companies to steward-ownership, which is a governance model that embeds purpose and independence into the business’s legal structure. Although steward-ownership is not a new concept, it has only recently gained traction as a response to the limitations of traditional shareholder capitalism. Using qualitative thematic analysis of secondary data from 55 steward-owned companies, the research identified ten motivational codes, grouped into four overarching themes. The findings were interpreted through Self-Determination Theory (Ryan and Deci, 2000), Schwartz’s (1992) theory of basic human values, Van de Ven and Poole’s (1995) organisational change theories, and the Transtheoretical Model of Change (Prochaska & DiClemente, 1983). Results show that motivations vary from strategic concerns to ethical values, and multiple motivations often influence the same entrepreneur’s actions.

Item Type: Thesis (Master)
Name supervisor: Kilian, S.K.
Date Deposited: 21 Jul 2025 06:10
Last Modified: 21 Jul 2025 06:10
URI: https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/707

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