Santoriello, Sara (2025) Adoption Factors to Food Waste Management Technologies an Empirical Analysis of the Hospitality Industry. Master thesis, Sustainable Entrepreneurship (SE).
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Abstract
This research investigates the key factors influencing the adoption of food waste management technologies in the hospitality sector, with a particular focus on the technological, organizational, and behavioral barriers that hinder their implementation. Drawing on the Unified Theory of Acceptance and Use of Technology 2 (UTAUT2), the study combines quantitative data from 70 survey respondents with qualitative insights from an expert interview. The findings reveal that while hospitality professionals recognize the value and potential benefits of food waste technologies, especially in terms of cost savings and sustainability, challenges such as lack of infrastructure, limited training, and organizational resistance remain significant obstacles. Notably, individuals in sustainability-focused roles and those early in their careers showed higher levels of technology acceptance. This study contributes to a better understanding of adoption dynamics in hospitality and highlights the need for more supportive environments and targeted engagement strategies to facilitate the transition toward more sustainable practices.
| Item Type: | Thesis (Master) |
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| Name supervisor: | Kilian, S.K. |
| Date Deposited: | 14 Jul 2025 07:36 |
| Last Modified: | 14 Jul 2025 07:36 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/697 |
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