Bruns, Jesse (2021) SUSTAINABLE ENTREPRENEURS’ MOTIVATIONS AND THEIR INFLUENCE ON FIRM GROWTH DECISIONS. Master thesis, Sustainable Entrepreneurship (SE).
|
PDF
Thesis Jesse Bruns.docx.pdf Download (231kB) | Preview |
Abstract
In order to make the world economy more sustainable, the establishment and growth of sustainable enterprises is important. However, sustainable enterprises are less likely to grow in comparison to traditional enterprises. This is partly influenced by the sustainable entrepreneur and its motivations. This research aims to better understand the relationship between established sustainable entrepreneurs’ motivations and their decisions to grow their business. It uses regulatory focus theory to structure the data regarding motivation and to dig deeper in the underlying processes of goal attainment. The results of this research are based on seven interviews with sustainable entrepreneurs that started their business more than five years ago. The main findings suggest that sustainability becomes more important to sustainable entrepreneurs through the years and that sustainable entrepreneurs tend to work more on internal affairs rather than on growing their business. The conclusion of this research states that in the years after starting their business, sustainable entrepreneurs take on a stronger prevention regulatory focus, resulting in more focus on internal affairs rather than growth. This shift is induced by the changes mentioned in the results.
| Item Type: | Thesis (Master) |
|---|---|
| Name supervisor: | Golubic, V. and Folmer, E.C. |
| Date Deposited: | 16 Sep 2021 08:32 |
| Last Modified: | 16 Sep 2021 08:32 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/69 |
Actions (login required)
 |
View Item |