Boonstra, Lydia (2021) Sustainable supplier selection: a case about sustainable fashion entrepreneurs. Master thesis, Sustainable Entrepreneurship (SE).
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Abstract
Sustainable fashion entrepreneurs (SFEs) operate in an industry that lacks sustainable options. As a result, SFEs encounter several barriers in finding a sustainable supplier. This paper looks at the process of sustainable supplier selection for SFEs. Specifically, the barriers they encounter in finding a supplier and the strategies used to overcome these. A cross-sectional case study of seven SFEs was done. Semi-structured interviews were conducted to gather data on the process of supplier selection. From this data, a grounded theory approach was used to map the general journey of SFEs in supplier selection. The results show that SFEs use multiple strategies to overcome the barriers that exist in the current system. SFEs gather information (causation), learn as they go (bricolage), creatively use the available resources (bricolage), try multiple leads and techniques (bricolage), create partnerships (effectuation), balance values (effectuation) and stay flexible to new opportunities (effectuation). The dominant strategies were bricolage and effectuation which helped the entrepreneurs deal with uncertainties that exist in the niche they operate in. Therefore, supplier selection for SFEs is a creative process that moves away from a well-thought-through causational strategy towards a creative “learn as you go” process.
| Item Type: | Thesis (Master) |
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| Name supervisor: | Faber, N.R. |
| Date Deposited: | 16 Sep 2021 08:31 |
| Last Modified: | 16 Sep 2021 08:31 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/67 |
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