Bernard, Ambre (2021) ‘TALE ME ABOUT YOUR FIBERS’: AN EXPLORATORY STUDY OF THE FASHION REVOLUTION WEEK FRANCE. Master thesis, Sustainable Entrepreneurship (SE).
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Abstract
Before the advent of fast fashion in the 1980s, people used to make and take care of their clothes. Nowadays, the emotional attachment to the fashion products is increasingly poor, the consumer lacks awareness and is almost no longer a user of their garments. This paper explores the way social movements are fighting to restore the roots of a sustainable fashion production system and provide their audience with ‘slow’ food for thought. Indeed, this research analyzes the revival of slower principles fostered by fashion activists who try to educate and raise awareness on the fast fashion industry mechanisms. This qualitative case study depicts the approaches of five activists during the Fashion Revolution Week (April 19 to 25, 2021). It is based on semi-structured interviews triangulated with the actual discourse that the interviewees had during the events they attended. The main aim of this research is to aggregate the various dimensions of the tales they embody and weave the fabric of their collective fight for sustainable clothing production. The findings show that their movement is more oriented towards a re-evolution and that it is deeply embedded in their personal relationships to materials and garments.
| Item Type: | Thesis (Master) |
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| Name supervisor: | Polen, J. van |
| Date Deposited: | 16 Sep 2021 08:28 |
| Last Modified: | 16 Sep 2021 08:28 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/58 |
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