kuiken, wietse (2021) Implementing cultural diversity to create a thriving organisation : A case study of VodafoneZiggo. Master thesis, Sustainable Entrepreneurship (SE).
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Thesis Document 10-06-2021 Wietse Kuiken - Final version.pdf Restricted to Registered users only Download (1MB) |
Abstract
In recent history organizations across the world are dealing with an increasing number of cultures in the workforce due to factors like migration and globalization. For organizations to thrive it is essential to understand how to implement this cultural diversity into the organization to ensure the organization is future-proof. In support of this organizational need this paper aims to investigate how employee engagement can help organisations in implementing cultural diversity in the workforce. Often when organisations attempt to implement cultural diversity this is done from a top to bottom approach. This paper aims to give insight in the perspectives from employees and how a bottom-up approach might be more effective when attempting to incorporate cultural diversity within an organisation. After reviewing antecedent literature, a qualitative research in the form of a case study of VodafoneZiggo is represented. Empirical data from semi-structured interviews with culturally diverse employees has been compared and contrasted to detect important elements for the implementation of cultural diversity within the organisation. Two core elements discovered were Language and recognition. For future research adopting a cross-cultural approach to this problem is recommended, where employee engagement in different cultural contexts in examined.
| Item Type: | Thesis (Master) |
|---|---|
| Name supervisor: | Polen, J. van |
| Date Deposited: | 16 Sep 2021 08:26 |
| Last Modified: | 16 Sep 2021 08:26 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/56 |
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