Rusch, Simon (2021) Driving Innovation: Nudging Employees towards Sustainable Innovation Creation. Master thesis, Sustainable Entrepreneurship (SE).
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Abstract
Sustainable Development is considered to play a major role in overcoming threats such as social inequality or degradation of the environment. Consequently, increased attention is given to corporations and how they can contribute through sustainable innovation. This study aims at finding out what role nudging could play in the sustainable innovation management of organizations. Scholars have mostly focused on nudging on a policy level, thus a research gap in the field of nudging on an organizational level can be detected. This single-case builds on a qualitative research design including six semi-structured interviews to advance organizational theory on sustainability. Moreover, the results helped to understand the role of a bottom-up approach for sustainable innovation and make recommendations on how to foster it with the use of nuding. Major findings include barriers on employee level regarding sustainable innovation, desired support from management and motivational factors for sustainable innovation creation.
| Item Type: | Thesis (Master) |
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| Name supervisor: | Long, T.B. |
| Date Deposited: | 16 Sep 2021 08:24 |
| Last Modified: | 16 Sep 2021 08:24 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/51 |
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