De Jong, Maarten (2024) Sustainability in the Dutch houseplant nursery industry: Barriers and drivers. Master thesis, Sustainable Entrepreneurship (SE).
|
PDF
MA-5284732-M-de-Jong.pdf Download (544kB) | Preview |
Abstract
This research investigates the adoption of sustainable practices within the houseplant nursery industry, focusing on understanding the barriers and drivers influencing such practices. Utilizing a qualitative methodology, semi-structured interviews were conducted with key stakeholders from March 28th to May 2nd, 2024, employing purposive sampling to gather insights from sustainability managers, regulatory authorities, and general managers of houseplant nurseries. Data analysis followed three coding phases: open, axial, and selective coding, organized around, market/economic, institutional/regulatory, socio-cultural and technological factors. Financial constraints, regulatory complexities, and misinformation and fear emerged as significant challenges, exacerbated by the absence of exclusive trading relationships and a fragmented industry culture. Conversely, strong market demand, certification standards, and intrinsic motivation were identified as drivers, alongside regulatory mechanisms and collaborative initiatives. The findings align with existing literature on financial, regulatory, and socio-cultural challenges but also highlight unique industry-specific obstacles. This underscores the need for targeted strategies to overcome barriers and leverage drivers, fostering sustainability within the houseplant nursery industry. While acknowledging limitations, including sample size constraints and geographical scope, the research provides valuable insights for future endeavours aiming to promote sustainability in similar sectors. Keywords: Sustainability, Sustainable Entrepreneurship, Barriers, Drivers, Houseplant nursery industry, SBMI.
| Item Type: | Thesis (Master) |
|---|---|
| Name supervisor: | Jong, G. de and Bertorini, S. |
| Date Deposited: | 08 Jul 2024 12:49 |
| Last Modified: | 08 Jul 2024 12:49 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/499 |
Actions (login required)
 |
View Item |