Riehle, Klara (2024) Exploring the Relationship Between Employee Sentiment and Commitment to Corporate Sustainability Strategies: A Case Study Analysis. Master thesis, Sustainable Entrepreneurship (SE).
|
PDF
MA-5681804-KE-Riehle.pdf Download (628kB) | Preview |
Abstract
Businesses are increasingly integrating sustainability into their practices, commonly driven by top-down management while often overlooking the crucial role of employees in their success. This study investigates employees' sentiments towards top-down corporate sustainability strategies and how these sentiments influence their commitment and support. A qualitative approach facilitating a sentiment analysis was employed through a case study analysis. The findings reveal a wide range of employee sentiments at the case company, influenced by factors such as individual beliefs about sustainability, perceptions of the work environment, management-employee relationships, and awareness of the company's sustainability initiatives. Positive sentiments were linked to increased engagement, motivation, productivity, improved retention, and the adoption of sustainable behaviors. In contrast, negative sentiments resulted in reduced engagement, frustration, and resistance to sustainability initiatives. These results highlight the importance of effective communication, employee engagement, and change management strategies in aligning employee sentiments with corporate sustainability goals. Addressing these factors is crucial for enhancing organizational commitment to sustainability and achieving long-term sustainability objectives.
| Item Type: | Thesis (Master) |
|---|---|
| Name supervisor: | Kilian, S.K. and Unal, A.B. |
| Date Deposited: | 11 Jun 2024 09:48 |
| Last Modified: | 11 Jun 2024 09:48 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/467 |
Actions (login required)
 |
View Item |