Doğan, Melda Gül (2024) Digital Platforms as a Successful Tool to Mobilize Collective Action. Bachelor thesis, Global Responsibility & Leadership (GRL).
|
PDF
BAS4948815M.GDoan.pdf Download (257kB) | Preview |
Abstract
In this thesis I argue that Digital platforms can be successful tools to mobilize collective action by countering criticisms of its inability to mobilize collective action. I do this by applying pathways to participation in traditional activism to digital activism, looking into significant predictors of participation, e.g. building collective identity, feelings of empowerment, influencing out groups and expressing core values. The criticisms I will respond to are negative consequences due to slacktivism as well as digital platforms’ inability to mobilize collective action due to weak tie relationships and non hierarchical structures. I counter these criticisms by positing that negative consequences of low effort phenomena are overestimated and positive effects of digital activism such as raising awareness are overlooked, and arguing that weak tie relationships can build collective identity and coordinate activism efforts.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Name supervisor: | Mikhaylovskaya, A.A. |
| Date Deposited: | 06 Jun 2024 08:37 |
| Last Modified: | 06 Jun 2024 08:37 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/426 |
Actions (login required)
 |
View Item |