Doerpinghaus, J (2024) “Analysis of the Doughnut Economic Model: Integrating sustainability within existing organizations and identifying strategies and challenges”. Bachelor thesis, Global Responsibility & Leadership (GRL).
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Abstract
In an era where sustainability is critical for business longevity and social responsibility, this thesis examines the integration of the Doughnut Economic Model (DE) within existing organizations, particularly focusing on strategies and challenges. The research explores the DE model's potential to balance ecological boundaries with social foundations, aiming to foster sustainability in business practices. Using a case study method by examining Green Digital, a medium-sized company based in the Netherlands, through in-depth interviews with important figures and statistical information from corporate documents. This approach gives a thorough understanding of the implementation of digitalization and sustainability initiatives at Green Digital. Quantitative and Qualitative methods of questionnaires of employee perceptions about the company as well as a comprehensive data report, helps to understand how Green Digital is carrying out its digitalization and sustainability efforts. The findings reveal that while DE can enhance operational resilience, innovation, and employee engagement, it also faces obstacles such as resource limitations, knowledge gaps, and the need for more extensive educational support for employees. Additionally, the study highlights the importance of leadership commitment and strategic alignment in successfully adopting the DE framework. This study contributes to the field by providing empirical evidence on the applicability of DE in a business context, offering practical insights and recommendations for SMEs aiming to adopt sustainable practices. The study emphasizes the importance of continually adapting and the potential of distance education to create positive changes in business sustainability. This information can guide future research and policy-making in this field.
| Item Type: | Thesis (Bachelor) |
|---|---|
| Name supervisor: | Papakonstantinou, M.A. |
| Date Deposited: | 06 Jun 2024 08:31 |
| Last Modified: | 06 Jun 2024 08:31 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/420 |
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