Tosi, Maria (2023) Hitting two birds with one stone: assessing a company's sustainability throught a degrowth lens. Master thesis, Sustainable Entrepreneurship (SE).
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Abstract
As economic growth that defines the current societal system is responsible for ecological overshoot, biodiversity loss, and climate change, a paradigm shift is required to achieve system-level sustainability. Some organizations have started to adopt sustainable business models engaging in a sustainable transition. However, as they are still following a growth mindset, this effort might be insufficient. Nonetheless, degrowth has been identified as the paradigm able to reverse the current condition and ensure human wellbeing within the planetary boundaries. Through the use of a deductive approach employing the 11 principles of degrowth as a theoretical framework, this study contributes to the debate about degrowth and sustainable business models by evaluating how sustainable business models align with these principles. To answer the research question “How may the principles of degrowth be embedded in Blue’s sustainable business model?”, an exploratory case study has been conducted to examine Blue’s sustainable practices through a degrowth lens. Findings reveal that the company partially aligns with the concept of degrowth, lacking, in particular, in encouraging sufficiency and promoting societal acceptance of degrowth thinking. However, Blue outperformed the 11 principles by scaling down goods selling and by establishing open hours during which employees can exchange views with the people and culture manager, therefore increasing employees’ wellbeing.
| Item Type: | Thesis (Master) |
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| Name supervisor: | Faber, N.R. |
| Date Deposited: | 12 Sep 2023 11:14 |
| Last Modified: | 12 Sep 2023 11:14 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/375 |
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