Kuipers, Gerben (2023) Redefining Organizational Purpose through Alliances: The Case of Stichting MKB Ondernemersavond. Master thesis, Sustainable Entrepreneurship (SE).
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Abstract
Every organization has a purpose as to why it exists. This purpose can however undergo changes and be redefined. Purpose redefinition is a concept that has received attention from academics, but little is known about purpose redefinition in relation to alliances. This qualitative research investigates how alliances can contribute to redefining the organizational purpose of an individual organization. This is done in the context of the networking event sector aimed at SME entrepreneurs in the north of the Netherlands, where seven organizations facilitating network events were interviewed. Results show that in this context, alliances can alter organizational purpose in more minor ways, rather than a redefinition at its core. This addresses a concern from Stichting MKB Ondernemersavond, an organization operating in the studied sector, how its organizational purpose could be influenced by collaboration within the networking event sector. Based on the results, recommendations to Stichting MKB Ondernemersavond and suggestions for future research have been given.
| Item Type: | Thesis (Master) |
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| Name supervisor: | Folmer, E.C. and Jong, G. de |
| Date Deposited: | 12 Sep 2023 10:50 |
| Last Modified: | 12 Sep 2023 10:50 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/337 |
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