Németh, Márk (2023) HOW TO SAIL AGAINST THE WIND FROM A CIRCULAR PERSPECTIVE? The Barriers and Drivers of the Reincarnation Processes of Outdoor Textile Waste and the Case of ZONklaar. Master thesis, Sustainable Entrepreneurship (SE).
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Abstract
The textile industry's environmental impact is a growing concern, given its excessive water use, waste generation, and chemical usage. Outdoor and marine fabrics pose an even higher challenge for sustainable measures, where recycling processes do not exist or are still in the early stages. Low prices of virgin materials and economic-driven management further hinder sustainable efforts in the textile industry. To counter this, Circular Business Models (CBMs) can offer a potential solution to improve recoverability and recyclability as business model changes can act as a guiding tool towards sustainability. CBMs aim to reduce waste by keeping products in use for as long as possible, either in the same loop or in another industry. However, the change requires a profound systemic shift, which can face multiple obstacles. Therefore, this research explores potential barriers and drivers to establishing a circular business approach in the outdoor fabric industry. Building on theoretical and practical knowledge, an abductive approach deepened by semi-structured interviews could reveal answers to the research question. Adopting a circular business model can be challenging for companies due to perceived complexity, misaligned value proposition, and short-term focus. To facilitate the transition, businesses can capitalise on internal motivation and personal values and promote collaboration and co-creation, where revisiting the company’s value proposition, creation, delivery and capture processes are indispensable towards building a permanent impact.
| Item Type: | Thesis (Master) |
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| Name supervisor: | Long, T.B. |
| Date Deposited: | 12 Sep 2023 10:49 |
| Last Modified: | 12 Sep 2023 10:49 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/334 |
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