Zhang, Lei (2023) How do homogeneous tourist attractions of Xishuangbanna impact tourists' perceptions and experiences? Master thesis, Cultural Geography - Tourism Geography and Planning (TGP).
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Abstract
Based on the current situation of the planning and distribution of tourist attractions in Xishuangbanna, this study investigated the tourists' perceptions on the homogenization of tourist attractions in Xishuangbanna, and their satisfaction with the types of attractions and the design of tourist activities. Further research was conducted on how the characteristics of tourist destinations affect destination satisfaction and decision-making, as well as how the tourism experience of destinations affects destination satisfaction and tourism income. Through on-site questionnaire surveys and online interviews, a total of 157 available questionnaires and 8 interview voice recordings were collected. This study adopts structured and unstructured research methods to reveal the contradiction between the attractiveness of Xishuangbanna tourist attraction and the low level of development, that is, homogeneity, unique natural and cultural characteristics and tourism experience. The proposed conceptual model was tested and the results showed a significant relationship between the two dimensions of participation (tourist experience/destination characteristics) and various destination image dimensions. The destination image has a significant impact on tourists' destination satisfaction and decision-making. In addition, the research results provide empirical evidence for the impact of tourism experience on destination satisfaction and tourism economy, and tourism experience also has a positive impact on tourist choices: recommendation and willingness to revisit.
| Item Type: | Thesis (Master) |
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| Name supervisor: | Muldoon, M.L. |
| Date Deposited: | 12 Sep 2023 10:47 |
| Last Modified: | 12 Sep 2023 10:48 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/331 |
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