Overgoor, Joosje (2023) The role of organizational context in NGO employees’ level of engagement with CSR – a case study of WWF-NL. Master thesis, Sustainable Entrepreneurship (SE).
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Abstract
Employees’ engagement with Corporate Social Responsibility (CSR) is crucial for its successful implementation. However, previous studies have shown variations in individual engagement with CSR and even a lack thereof, underscoring the importance of understanding the factors that influence employees’ level of engagement with CSR. Non-Governmental Organizations (NGOs) provide an interesting context to study this phenomenon, as, despite their mission-driven nature, they often fail to successfully implement CSR. Moreover, the motivation of NGO employees to address social issues does not always lead to active involvement in CSR. Through a qualitative case study conducted at the World Wide Fund for Nature in the Netherlands, utilizing in-depth interviews, this study focuses on organizational factors shaping employees’ level of engagement with CSR in NGOs. This addresses a gap in the existing CSR literature that primarily focuses on for-profit contexts and enables practitioners to enhance employee CSR engagement, increasing the successful implementation of CSR within organizations. Findings reveal varying levels of engagement, ranging from passive contribution to active initiation, and promotion of CSR initiatives. Key factors influencing those levels include organizational CSR culture, CSR intervention design, employee perceptions, observed benefits, and personal commitment, with the latter two factors exerting a substantial influence that outweighs barriers posed by other factors.
| Item Type: | Thesis (Master) |
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| Name supervisor: | Folmer, E.C. and Rotulo, A. |
| Date Deposited: | 12 Sep 2023 10:43 |
| Last Modified: | 12 Sep 2023 10:43 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/319 |
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