Indriana, Celia (2023) The Role of Prior Knowledge and Motivation in Shaping Opportunity Recognition in Sustainable Entrepreneurship. Master thesis, Sustainable Entrepreneurship (SE).
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Abstract
The manufacturing industry is a significant contributor to the Indonesian economy. Yet, this area of industrialization has been primarily concerned with production and maximization of profits, which has caused several issues in nature and society. Sustainable entrepreneurship has been recognized as one of the solutions to these environmental and social problems since it focuses on the triple bottom line. However, only some are aware of the opportunity of developing a sustainable business. Guided by the theory of third-person opportunity belief, we explore how prior knowledge and motivation shape opportunity recognition in sustainable entrepreneurship. A qualitative study using interviews was carried out on Indonesian sustainable entrepreneurship in the manufacturing industry. This interview resulted in the development of a framework for understanding how entrepreneurial knowledge, sustainability knowledge, personal motivation, and social and environmental motivation shape sustainable entrepreneurs in recognizing opportunity.
| Item Type: | Thesis (Master) |
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| Name supervisor: | Folmer, E.C. |
| Date Deposited: | 12 Sep 2023 10:42 |
| Last Modified: | 12 Sep 2023 10:42 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/317 |
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