Levien, Ella (2023) "The Becoming of A Feminist Men". Transformation and Tension Within Self-Representing Feminist and Feminist Behaving Men on YouTube: A Feminist Critical Discourse Analysis. Bachelor thesis, Global Responsibility & Leadership (GRL).
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Abstract
The rise of the manosphere and its infectious online influence drives the urgent need to leverage alternative means of influencing young people who navigated the internet. This research seeks to offer a first critical conceptualization of feminist men on online platforms, by looking at the most popular video portal: YouTube. Men, withholding the majority of resources, are a crucial strategic agent in advancing the feminist movement. There has been past research on feminist formations by men in the 1970s and on biased perceptions of feminist men, but not how other manifestations of feminism formed by men may take place online. With a feminist critical discourse analysis, speeches of feminist males on TED-Talk and feminist content creators are dissected. After applying a thematic analysis, the paper offers a framework describing the features that male feminists employ to communicate feminist perspectives to their audience. The paper finds that in contrast to male feminists efforts to specifically recruit men for feminism, this is usually negatively received. Future implications will be discussed. Keywords: male feminism, men in feminism, YouTube, feminist discourse analysis, comment analysis, role modeling, TED-Talk
| Item Type: | Thesis (Bachelor) |
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| Name supervisor: | Muldoon, M.L. |
| Date Deposited: | 12 Sep 2023 09:57 |
| Last Modified: | 12 Sep 2023 09:57 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/283 |
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