van Geest, Wybrand P.H (2023) Perceptions on Plastic-Free Sustainable Clothing. Bachelor thesis, Global Responsibility & Leadership (GRL).
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Abstract
Over the past decades, the exponential increase in global plastic production has led to the proliferation of plastic pollution, particularly microplastics (MPs), which pose significant threats to ecosystems and human health. Among MPs, microplastic fibers (MFs) from textiles are the most abundant form found in the environment. The fashion industry, with its reliance on synthetic fabrics, contributes significantly to the release of MFs through laundering processes. This paper aims to address microplastic pollution by changing people's perceptions of sustainable plastic-free clothing. This study followed a theory-grounded approach to design an online experiment that examines the relationship between environmental self-identity (ESI) and the effectiveness of information provision in promoting sustainable behavior. The results of this research did not yield significant findings, indicating that enhancing ESI does not improve the impact of information provision.
| Item Type: | Thesis (Bachelor) |
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| Name supervisor: | Geiger, J.L. |
| Date Deposited: | 12 Sep 2023 09:34 |
| Last Modified: | 12 Sep 2023 09:34 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/252 |
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