Twachtmann, Julia (2020) JOB CRAFTING - A BUSINESS CASE TOWARDS SUSTAINABILITY. Inducing opportunities for co-creating sustainability in the banking sector. Master thesis, Sustainable Entrepreneurship (SE).
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Abstract
A rising sustainability awareness increases the pressure on companies to shift towards more sustainable business practices in order to remain an attractive employer. However, many companies have to limit the employee’s agency due to a necessary level of compliance. Thus, people begin to autonomically alter the boundaries of their daily jobs to implement sustainable values. If this process remains unaligned with the company’s higher mission, it can lead to a discrepancy between the employee and the employer, hemming the overall performance. In a qualitative single case study, at a bank in the Netherlands, this study assesses how both parties can induce opportunities to co-create a shift towards sustainability. The results suggest that an impactful shift can be created if the concepts of job crafting (bottom-up) and sustainable intrapreneurship (top-down) are implemented simultaneously. Based on the novel merging of the previously unrelated concepts, recommendations for practice and future research are proposed.
| Item Type: | Thesis (Master) |
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| Name supervisor: | Polen, J. van |
| Date Deposited: | 16 Jun 2020 12:38 |
| Last Modified: | 16 Jun 2020 12:38 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/23 |
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