Scheffer, Miriam (2020) Explaining consumer waste separation behaviour. Master thesis, Sustainable Entrepreneurship (SE).
|
Text
SEP Miriam Scheffer.pdf Download (691kB) | Preview |
Abstract
Currently consumers do not separate their waste carefully, causing a loss of valuable materials. It is unclear what causes this behaviour, despite many researchers having attempted to tackle this issue. This exploratory research tries to fill this gap by determining what can be a potential explanation of current waste separation behaviour by consumers. This qualitative study consisting of interviews with 9 experts from different fields provides a base for further research on this topic. Communication was found to be a new additional variable to current consumer behaviour models important in determining the explanation of waste separation behaviour. Therefore, nudging was recommended as a possible solution. However, further research is necessary to determine causal relationships between the variables.
| Item Type: | Thesis (Master) |
|---|---|
| Name supervisor: | Faber, N.R. |
| Date Deposited: | 16 Jun 2020 12:33 |
| Last Modified: | 16 Jun 2020 12:33 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/19 |
Actions (login required)
 |
View Item |