Mac Lean, Michèle (2022) Glasgow, the bird that never flew? The portayal of Glasgow in the newspapers between 2010-2020. Master thesis, Cultural Geography - Tourism Geography and Planning (TGP).
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Abstract
This thesis answers the question how Glasgow was portrayed in national and international newspapers between 2010-2021. The reason for this was that according to several studies, it appears that Glasgow suffers from a persistent negative image (GoWell 2010; Kearns, Kearns & Lawson, 2013; French, 2017). Theory has suggested that news media play an important role within the public discourse. For this reason, news media can have an impact on the place image of a city. This is important since discourse can construct a status of self-evidence, which can lead to social actions. In addition, this research examined the extent to which the Clyde Plan, Glasgow's planning strategies, has influenced its place image. This was done due to the fact that there is a lack of knowledge regarding the role of (re)development strategies on place images. Using a discourse analysis, 176 articles were examined to investigate how the place image of Glasgow has developed. This analysis revealed that, in general, the use of language in both newspapers is positive. This remains over the years, which indicates that both newspapers are in a kind of bubble (Wevers, 2019). Nonetheless, clear differences were found between the two newspapers in terms of reporting. The main factors influencing this are the type and scale of the newspaper. This case study of Glasgow shows that despite the Clyde Plan, it is difficult to improve a place image in newspapers, when the development strategies are not part of place branding. Reputations, which the city has had to deal with for decades, are still associated with the place. Future research could revolve around the role of scale and type of newspapers. This because no complete concession was found between the outcomes of this research and literature. Moreover, the lack of change in discourse may be due to the fact that this research took place soon after the implementation of the development strategies. Further research over a number of years on Glasgow's place image is therefore recommended.
| Item Type: | Thesis (Master) |
|---|---|
| Name supervisor: | Bolderman, S.L. |
| Date Deposited: | 14 Sep 2022 11:48 |
| Last Modified: | 14 Sep 2022 11:48 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/162 |
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