van Engelenhoven, Annelieke, A.M. (2020) The effect of moral and subjective norms, perceived behavioural control and habitual restrained attitudes on intentions to buy local food. Master thesis, Sustainable Entrepreneurship (SE).
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Abstract
Climate change affects many areas of life, including the ability to accurately produce food. Therefore, more sustainable food systems are increasingly emphasized nowadays. Nonetheless, most consumers buy food in conventional food systems. This paper investigates behaviour in local food systems by combining the theory of planned behaviour with moral norms and the social practices approach to account for rigidity in behaviour. To do so, this paper applies two-step structural equation modelling. Results indicate that perceived behavioural control and moral norms influence the intention to buy local food positively. Results also provide evidence for the impeding effect of habits on attitudes. Further, a novel, detailed conceptualisation of intention is offered.
| Item Type: | Thesis (Master) |
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| Name supervisor: | Thelken, H.N. |
| Date Deposited: | 16 Jun 2020 12:08 |
| Last Modified: | 16 Jun 2020 12:08 |
| URI: | https://campus-fryslan.studenttheses.ub.rug.nl/id/eprint/13 |
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